Our Be Don'ts at The Modern Clinic

At The Modern Clinic, our Be Don'ts come straight from my own journey — especially the mistakes I’ve made and the lessons I’ve learned along the way. I’ve stumbled into these “Don’ts” too many times: embellishing, trying to be the hero, losing humility. And while I’ve made plenty of mistakes, I’ve also found a better way forward. Each Be is a commitment to what I’m still learning to practice — honesty, transparency, patience, skepticism, kindness, and resilience.

These Be Don'ts aren’t here to preach or judge, but to remind us all — myself included — that real growth comes from embracing our failures and learning from them together.

Be

Don't

Honest with myself & others

Embellish

Transparent & open about money

Try to be the hero

Consistent, focused & patient

Try to be exceptional

Skeptical & authentic in partnership

Take on extra mouths to feed

Kind to everyone

Lose humility

Ok with hard times

Give up


I’m sharing this as my living commitment — to myself and to all of you — that I’ll keep learning from my failures and showing up better every day.

— Alec

Alec's Signature